Introduction to the Middle East Gaming Market
The Middle East gaming market is one of the largest growing markets in the world today, but this gaming market of 22 Arab countries has been overlooked. The Middle East gaming market with 1 billion dollars has an overwhelming dominance of cell phones and PCs in terms of platforms. As for gaming software, since the PS3 has the largest popularity, with roughly more than half of the share, and the sales ratio between the PS3 platform and the Xbox 360 is roughly 7 to 1 for the same game, the demand for online gaming is very high.
The market size in the Middle East has grown from $260 million in revenue in 2013, and now has 100 million handheld gamers. About 10% children users, the rest are concentrated in the 18-30 age group, with 30% female users.ARPU is lower at 40 per month. About 16 million game users. Religion and god, level, credit card is not popular and so on, the Middle East gaming market needs to overcome a lot of issues in the future, but its potential should not be ignored.
CashU - Middle East Local Payment
CashU is the most popular payment method (excluding credit cards) in the Middle East and North Africa and is mainly used for online shopping, gaming payments, telecom, IT services and forex trading, etc. CashU can accept payments from more than 28 countries, but the account will always show the account amount in US dollars.CashU is a payment platform that has the latest anti-fraud and anti-money laundering system, which not only provides the buyer and seller with the most up-to-date payment system, but also allows the buyer and seller to It not only avoids the associated risks, but also makes online payments more convenient and secure.
We are pleased to announce that e-commerce and gaming companies with Middle Eastern customers have access to CashU payment methods, and currently Offgamers, NetDragon Games have already supported cashu payment methods.
Middle East local payment Onecard
Founded in Saudi Arabia in 2004, Onecard is a very popular payment method in the MENA region. Users can make payments by purchasing prepaid cards, local bank transfers, Fawry, UAExchange, UKash, credit cards and Masary. As many people don’t have credit cards or bank accounts, in Egypt for example only 2% of the population have credit cards, and none of the local credit cards work abroad, locals prefer to use cash or complete payments. According to statistics 70-80% of online purchases are paid by cash on delivery. Currently Onecard payment is mainly used for purchasing VOIP, game recharge, download services and online shopping.