Due to the relatively fierce competition in the domestic game industry, the situation of domestic players’ payment is not very good, and the overseas users’ payment habits are relatively better, many game companies/teams start to expand overseas markets, and even many companies start to adjust their development strategies, targeting the diversified business development in the global market. Overseas market expansion is divided into four segments including market research, product localization, payment localization and marketing operation.
In order to better help Chinese games open up overseas markets such as Europe, the Middle East, Latin America and Southeast Asia, PiedPay provides a one-stop global online payment solution for overseas settlement of Chinese games, including e-wallet, credit card payment, online bank transfer, prepaid card payment, cell phone payment and other local payment methods.
Overseas game payment collection mainly needs to consider the following points:
1. Payment localization;
Game payment still needs to choose the user’s local payment method, so that it is easier for the user to pay and the payment success rate is higher.
2. Diversification of payment methods;
In addition to the need to support credit cards, many players are relatively young, and many of them do not have credit cards or bank accounts, so this point needs to be considered.
3. Payment wind control;
The wind control here is mainly for credit cards or PayPal and other payment methods that can be Charegback, because credit card payments can generally be initiated in 180 days Charegback, it is difficult to avoid this can only be verified by the identity of the player as well as the authenticity of the credit card (to avoid card theft) to reduce the risk. For individual countries or regions where the probability of chargeback is higher, we need to add more stringent risk control. Because credit cards are difficult to avoid, some of our gaming clients simply do not support credit card payments in individual countries with higher risks.
For the characteristics of the game industry, PiedPay provides two solutions:
① Gaming website payment solution:
You can integrate the payment interface provided by PiedPay in the game official website or game recharge website, so that overseas users can choose local payment to pay when they pay or recharge. Overseas users use more local payment methods such as Paysafecard, SofortBanking, CashU, Onecard, MOLPay and so on.
② Mobile payment solution:
Mobile SDK Access
By integrating PiedPay’s SDK payment plug-in, mobile games can also access local payment in various countries, and you can also customize the payment page according to the game characteristics to improve the user payment experience.
Mobile Phone Payment
Cell phone payment has its own unique advantages, users only need to reply to a text message or enter the PIN code to complete the payment, and the cost will be automatically deducted from the user’s cell phone bill, the entire payment process can be completed in as fast as 10 seconds.
Advantages: fast payment, high payment success rate. Disadvantages: high handling costs, long settlement cycle, usually takes 3-4 months.
③ Single page online payment solution:
For users who do not have a website, PiedPay has two solutions. For users of multiple products, we provide game building and payment services, and the building of a website requires a certain amount of fees.
Secondly, for users with only one product, we can customize a payment page to easily realize cross-border payment.